MICHAEL FUSCIARDI

CREATIVE DESIGNER

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MEET YOUR maker

MY NAME’S Michael Fusciardi. I’m a designer, illustrator, PHOTOGRAPHER, MARKETING PROFESSIONAL… WELL I GUESS YOU CAN SAY I’M A LITTLE BIT OF EVERYTHING! FUN FACT: I’ve been drawing since I was FOUR, and I never really grew out of it. Now I get to do it professionally! My work is bold, expressive, and sometimes a little OFFBEAT. Take a scroll AND see for yourself.

ODD BIRD MAFIA

YEAR: 2025

SKILLS: BRANDING, apparel, ILLUSTRATION, PHOTOGRAPHY, CONTENT CREATION

An apparel and art brand I built from the ground up, blending bold inkwork, subtle cult-like flair, and a modern woodland mood. From the logo system to product development and photography, I shaped a full identity that feels cohesive, elevated, and distinct. this line’s perfect for creatives, fitness fanatics, and people who appreciate some “odd” in their wardrobe.

pop, lock, and fizz

YEAR: 2025

SKILLS: , BRANDING, PRINT DESIGN, apparel

Developed the entire brand identity for a retro-leaning dirty soda concept, mixing classic pop aesthetics with a fresh, modern attitude. I was able to shape a fun, nostalgic visual style that can expand into packaging, signage, and merch.

avenida latin kitchen

YEAR: 2024

SKILLS: BRANDING, PRINT DESIGN

Worked closely with the owner to build a modern Latin restaurant identity inspired by family heritage and hard work. Developed the brand story, logo system, color palette, menu design, and brand voice. Everything comes together with a skeleton mascot carrying a haystack, a symbol of honoring your roots while moving forward.

es fit supps & shakes

YEAR: 2023

SKILLS: BRANDING, PACKAGING, PHOTOGRAPHY, print design, email, web degin

Developed packaging, product naming, campaign creative, and shot photography for Edge Fitness’s internal shake and supp brand, ES Fit. created seasonal shake promotions, menus, supplement packaging, in-club, and digital marketing materials. Focused on creating eye-catching visuals that contributed to boosted sales and member engagement by 60% over the course of a year.

INKWORK

YEAR: 2018

SKILLS: illustration

A dark, detailed collection blending tattoo-inspired linework with natural and anatomical themes. The pieces explore the balance between decay and rebirth, pulling inspiration from nature, folklore, and the life cycle. Rich in texture and contrast, the work fuses organic forms with gothic surrealism—showcasing birds, beasts, and figures rendered in striking ink tones and digital color overlays. Each illustration feels alive, raw, and slightly unsettling.

DSP SUPPS

YEAR: 2024

SKILLS: BRANDING, PACKAGING, Web design

Oversaw the creative direction and full visual identity forba growing supplement brand. The project involved crafting the logo, naming conventions, packaging, and flavor naming system. The visual style blends athletic energy with an edge. This approach helped frame DSP as a mindset rather than a typical gym brand.

THE RUM THIEF

YEAR: 2020

SKILLS: BRANDING, PACKAGING, Web design, apparel

Built out The Rum Thief from the ground up, shaping a dark-rum brand that leans into MYSTERY. The identity centers on a bold mark and moody packaging system, supported by apparel, digital design, and campaign assets that TRANSLATE into a full lifestyle brand. The aesthetic lives where elegance meets mischief.

carne nudo

YEAR: 2018

SKILLS: BRANDING, print design, Web design, photography

Created the complete brand identity for Carne Nudo, a raw bar and steakhouse centered on the idea of naked meat and the guest’s freedom to customize every dish. The logo is a flirtatious boar silhouette that mixes refinement with a touch of humor. Directed the photoshoot, menu design, web layout, and overall visual style to deliver a bold and seductive dining experience with a clever twist.